So a couple weeks back I shared with y’all the trouble with giving a 3.5 year old unlimited options, today, it is all about avoiding that decision overwhelm.
What is decision overwhelm? Have you ever been to a restaurant and the menu has 10 pages (ok, maybe that’s an exaggeration, but seriously like 3 or 4 pages) and almost all the options look yummy? You’re sitting there flipping through the pages and the server comes over and asks, ‘are you ready to order?’ Five minutes later he comes back and you still haven’t decided! That’s decision overwhelm: When there are so many options that you just can’t even decide.
This happens in business more than I would like to see. Have you ever tried to hire someone and they said, “Well, I can do that. Yup, that too. Oh Yeah and that.”? And the list of things go on and on, which in fairness to them they probably can do all of that and then some. However, imagine a world where you tried to hire someone and they handed you a beautiful Chipotle style menu with all of the options in one place. Where it was simple to choose and you could easily decide what was going to work for you? How incredible would that be?!?!?!
So here is how to help yourself and your clients avoid decision overwhelm. MAKE IT SIMPLE. If you are in a serviced based industry, say for example, a writing coach or content creator, there are lots of different ways in which you can bring your services to life.
You could say, “Hey, I’m a writing coach.” Or alternatively you could say, “Hey, I’m a writing coach that works with female entrepreneurs teaching them how to story tell sell with their content.” Then you could offer them two or three different options about how they can hire you.
Or if you are a content creator, you could say something like, “Hey, I’m a content creator, I can help you with social media, blogging, website, lead magnets, etc etc etc.” Whoah… I don’t even know where to begin to buy from you. But if you broke it down so that it was simple and offered packages with your different offerings… Think about how much easier it is for the prospect to decide and ultimately buy from you.
Trust me, there are hundreds, if not thousands, of people out there who want to buy from you, but too often I see entrepreneurs who make it difficult for prospects to buy from them. YES, you CAN make it too difficult for someone to buy from you.
So, this week I challenge you to make it simple. Give you prospects options, but a limited number of options that are within your zone of genius and watch what happens!