Here at Outlier Marketing Group we truly exist to work with you, outliers, creators, coaches, consultants, and small business owners of all types to help you build a thriving business that you love and are able to design a life with where you don’t feel the need to escape from!
You don’t have to be on every platform! I say this because too often somebody will come to me and express how they want to be on facebook, instagram, pinterest, youtube, linkedin, and twitter. The problem with this is that they feel the need to create content for each one of these platforms. The fact of the matter is you don’t have to be on every platform, but you have to master email marketing and you have to master to platforms.The reason why is because you need to send traffic into your funnel, into your ecosystem and into your platform.What happens when you try to be on every platform like linkedin, facebook, twitter, youtube, and Instagram is that you’ll have a hard time giving 100% of your time and effort to one platform because you’re trying to do them all at once. Also if you’re not even sure if all your ideal clients are on all of these platforms then just don’t even bother. My big thing that I want to express to you today is that you have to master email marketing! The money is in the email marketing and yes it’s in the follow up, but the follow up via email and the follow up via phone call.
Mastering the email marketing, whether that’s a weekly blog or a weekly email, even monthly, whatever it is, commit to it, own it, do it every week! Make this essential to working on your business, moving the business forward and work on growing that list!
Then the other piece that is so important is to figure out which platforms you’re ideal client is hanging out on! You don’t want to be on certain platforms if your client never makes it there!
Pick two platforms that you know that you can do well, showing up consistently builds a following, build a community and create that engagement and that’s the biggest thing!
These steps will help to build that ecosystem in that funnel and the community. These are the biggest things for creating success!
We have the OMG TV which we do on facebook live, and we take this content and put it on youtube! We will probably start doing a Monday morning motivation and a kick off your week live as well. The reason why we’re going to do those things because my audience is responding and continues to respond really well to video. I like doing video. It’s an easy way for me to create content and then I take that content and turn it into social media posts!
The biggest thing that I want you to take away from this is to be consistent! That consistency of showing up in those platforms and building that community and really spreading your word because ultimately many of us become entrepreneurs because we want to make an impact! We want to have an impact on the world. We want to be able to help people do whatever it is that they want to do. So master email, pick two platforms and rock it out!