You don’t have to be on every social media platform! Have you ever tried to be on facebook, instagram, pinterest, youtube, linkedin, and twitter. The problem is many people feel the need to create custom content for each one of these platforms. The fact of the matter is you don’t have to be on every platform AND you don’t have to create custom content for each platform! However, you have to master email marketing and you have to master two platforms.
What happens when you try to be on every platform is that aren’t giving 100% of your time and effort to building a community. Do you know which platforms your ideal client hang out on?
If you are going to grow an online business in 2018 you have to master email marketing! The money is in the email marketing (according to Adobe 39.86 per email over the life of the email) and yes it’s in the follow up.