Creating the perfect opt-in for your ideal client.
I often get asked how do you come up with the perfect opt-in that actually gets clients to give you their email. In this day age, let me tell you, it is definitely getting harder and hard BUT understanding your client journey and a bit of research will make this process so much easier.
If your current opt-in rate is below 30% then it might be time to rethink what you are offering to prospects in exchange for their email address. When you are creating an opt-in or you are revamping your existing opt-in it is super important to understand where the client is in their journey.
Ask yourself questions like, what are they experiencing?
What struggles are they facing?
What triumph’s have they overcome?
Where do they want to go?
As you start to do research you will find that the key to creating an amazing opt-in lies in getting these questions answered by your ideal client. Then once you have those questions answered you need to understand how you can help your ideal client move one step closer to where they want to be.
In this episode, I will share how to do this and some of the pitfalls that often happen when creating an optin.