Creating an Emotional Pull

Creating an Emotional Pull I was speaking with a client the other day about stepping into the mindset of her ideal client and really experience the physical, emotional and mental pains, challenges, and scripts that they are experiencing in their world. Naturally, I started thinking about how creating an emotional pull draws your ideal client…

The Keys to Social Media Success

The Keys to Social Media Success When it comes to social media we often forget that it can be challenging. Creating community, connecting with users on the other end and really creating that relationship where people keep coming back to consume your content is challenging. While I truly believe you don’t need a gazillion followers…