I absolutely love using facebook live to create a warm audience (also called a retargeting audience) but composing a VALUE driven one can be challenging especially when you aren’t exactly sure what to say and HELLO, you are LIVE.
It’s all about the anatomy of a Facebook Live. How to make one, how to compose the beginning, the middle, and the end and how to really make the middle (the meat and potatoes) of a LIVE really, really value driven so that your audience can walk away from the live and take action, implement and move forward.
When you have done that you will know you have delivered a really good live to your audience and that the content that you are creating is showing value and teaching your audience on your expertise.
So let’s dive in!