Retargeting Ads: What are they and How you can use them in your business
You know when you add something to your cart online and then don’t check out and you see that item you added stalking you around the internet, in your Facebook news feed, on the side of a website you visit? Those are retargeting ads and they increase conversion rates! Retargeting ads are an incredible way for you to grow your online business because they allow you to run ads to anyone who has engaged in your facebook page, Instagram business profile, watched one of your videos or visited your website (if you have the pixel installed).
These powerful ads not only increase brand awareness, sales and conversions but they take people who are quietly contemplating buying from your business and push them to yes or no.
These ads are a key component of creating systems in your business to grow and scale to that next level because they automate the lead generation process, sales, and/or appointment booking! Let’s dive in and learn about retargeting ads.