The Attitude of Gratitude

The Attitude of Gratitude Lately, I’ve been walking my son to school, on the way we often talk about all of the different things that we are grateful for along the way. Today was no exception, in fact, my son asked me what I was grateful for before I even asked him. After finishing my…

Understanding Archetypes: How to write and speak to evoke emotions

Understanding Archetypes: How to write and speak to evoke emotions Writing to evoke emotion is one of the most crucial actions you can take in your business. Why? Because this is what is going to pull your audience in to your world and your community. It makes you relatable. It makes you real. It makes…