Marketer Vs Expert A very common mistake online entrepreneurs make, is that they constantly have their expert hat on, and it often results in them giving away free advice. It results in them literally repelling their ideal clients. The ideal client does not understand what they are talking about because of the technical jargon or…
Thin Slicing and Social Media Ever see someone walking down the street that you have never met before and they immediately remind you of your ex? That’s a thin – slice. The concept of thin slicing was first introduced in Malcolm Gladwell’s book Blink. The formal definition is as follows: Thin-slicing is based…
Understanding Traffic and Audiences to Create Impactful Paid Ads Understanding audiences and traffic are essential when it comes to running paid ads. Having a basic understanding of where in the client journey your audience is and what type of traffic stage they are can drastically improve your paid ad performance. If you can master your…
Founder and CEO of BetterWealth Caleb Guilliams Caleb Guilliams is the Founder and CEO of BetterWealth, a company committed to showing people how to have efficiency and control over their money today while maximizing their future wealth potential. At an early age, Caleb read every financial book he could get his hands on and was…
The Do’s and Don’ts of Facebook Ads Last week I had the opportunity to speak at the Indie Pod Con and I had a blast! I love teaching and speaking! I got to talk all about Facebook Ads! Facebook ads and paid ads simply aren’t going away so it is important to learn how to…
Mapping Your Client Journey What is a client journey? A client journey is the process and/or experience that you will take someone on from the first experience of finding your brand on social media (or whenever they find you) to becoming a client. This includes all the different steps along the way to becoming a…
People Love To Buy But Hate To Be Sold Sales and selling has come up a LOT recently, especially inside my BEB Group. After 17 years in business, I’ve realized one thing they don’t tell most entrepreneurs when they start their business is that they have to sell to survive. In fact, the majority of…
How To Leverage Facebook Groups To Grow Your Business Facebook Groups are a great way to grow your business when leveraged properly AND if you have the right group. I have used them throughout my career to grow my business and can attribute over $250,000 in sales to one post which I did. That is…
Executive Coach and Architect David Bradley David is an executive coach and a licensed architect. He has had the honor of coaching with teams across North America including Chicago, Seattle, San Diego, Washington, DC and Victoria, British Colombia. David combines 20 years of passion, commitment and leadership in the field of architecture with his world-class training as…
How To Generate Endless Content Ideas For Your Podcast or Youtube Channel You are sitting there staring at a screen waiting for inspiration to come for a topic for your next podcast so you decide to jump over to Facebook (or instagram). You’ll just check your feed quick hopefully something there will inspire you….before you…