The 20 Minute Social Media Breakdown

Your Guide to optimizing your time on Social Media

So many of us spend hours online watching Facebook or Linkedin like we would a tv show….END THE MADNESS! Here is a 20 minute social media breakdown guide:

1. Facebook ~ Login to see “what’s going on” — Quickly browse through the news feed and comment on profiles of colleagues or people whom you’ve recently met at a networking or social event. No more than (3)

• As a general rule ~ When I receive a Private Message ~ Respond as you would with emails
• Same goes for comments…EXCEPT I like to limit this to morning, noon and night!

2.  Status Updates ~ Updates are critical in developing an engaged following. Crafting this content seems straight forward BUT it isn’t always as easy as it    seems. Scheduling your posts is a great way to do this ~ Choose a topic and utilize it throughout the week.

What will your topic for the week be? __________________________________________

What can you write about that promotes you without overtly stating “Buy my product!” (because no one likes that), provokes thought, and gets people to respond to your updates? Using the 12 pillars of social media with strategic intent along side well-thought out content creates an audience that is naturally drawn to you. This is how leads are generated.

1. Active Participation in your community. Each week get involved in the online communication. Find One Person to Comment on and get engaged with.
2. LinkedIn ~
   1. Updates within your community…Browse updated profiles
   2. Making Recommendations ~ 1 Per Visit ~ Choose someone who you’ve recently done business with. This will make their day! ~ A brief Sample

Joe Doe is not your standard “off the shelf marketing consultant,” instead when you engage with Joe you’ll catch a breathe of clean air as his client-centric approach is all about YOU and YOUR FIRM, and not him. Joe’s passion is rooted in the sporting news and business, and authentically so…in return, he’ll be sure to pair up your firm and needs with a marketing initiative that not only has ROI (return on investment) in mind, but return maximization. His script writing abilities in crafting impact commercials creates the final bridge from marketing consultant —>to ad creation guru. His final creative work will resonate “on the air” as much as his consultative approach did during your initial visits with Joe. Joe is a rare find, an entrepreneurial advocate with Boy Scout ethics.

 Use your voice to share your experiences with folks in your community be it Linkedin, Twitter, Facebook, or some other social network! By actively participating you share you experiences with the like-minded individuals in your group.

1. Prospecting: Are you connected with someone you’d like to be introduced to? Capture (1) new lead a week by asking for introductions. It is important to ensure that with Linkedin you are asking people who you KNOW!
2. Getting involved in Group discussions ~ Be an Expert in YOUR Field. Repurpose content that you are sharing on your social sites in these discussions. This will help PROVE you are an expert and begin the process of generating leads.

The biggest piece like anything in life comes down to consistency. If you are willing to show up each week and actively participate in Social Media you are ahead of the game, if you are willing to show up with a STRATEGY you are even better off! Think about what archetypes represent you as a person and your brand and integrate those so the message is clear, consistent, and engaging to the user! Happy prospecting!