Creating an Emotional Pull

I was speaking with a client the other day about stepping into the mindset of her ideal client and really experience the physical, emotional and mental pains, challenges, and scripts that they are experiencing in their world. Naturally, I started thinking about how creating an emotional pull draws your ideal client in.

When you are creating an emotional pull, you and your content is like a magnet for your ideal client. You are pulling them in by getting them to shake their head and wonder, “How did this person get inside my head.” This is how you create content that generates leads and builds community.

It is that pull that gets people to come along on your journey and leaves them wanting more from you. It shows them that it’s possible for them too and if they stick with it they can do it too. It shows you can relate, you’ve been there and you get it and ultimately will rapidly form trust.