Write your own damn content!

Write your own damn content! There is a change going on in the online space. Raw. Real. Authentic…its the way to go. The challenge is how do we do that without driving ourselves crazy creating content. The fact of the matter is that as the CEO you need to take ownership over creating the high-level macro content that comes out of your business.

While you can definitely delegate, creating social media posts, the content that you create is an extension of yourself and your business. GONE are the days of fake it until you make it, and gimmicky marketing tactics. I genuinely believe that when you write or record, in my case, your own content, your voice will resonate in all that you do.