Understanding Archetypes: How to write and speak to evoke emotions

Writing to evoke emotion is one of the most crucial actions you can take in your business.

Why? Because this is what is going to pull your audience in to your world and your community.

It makes you relatable.

It makes you real.

It makes you raw.

It will differentiate you.

When you understand how to write and speak to your archetype and the archetype of your clients the game will change.

Let’s talk all things evoking emotions in your business.

Here is the link to the book that I mentioned, The Hero and the Outlaw: https://amzn.to/2SvArqn