How to Grow Your Small Business with Tara McMullin
Tara McMullion joined me on the podcast to talk all about the trends that she is seeing in the social media and marketing world. Tara is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the conversation about what’s really working from hype to honest dialogue. So many business owners are seeing that a ton of their business comes from referrals, but how do you make word of mouth more predictable and how can you make it work for you?
Another thing that we got into was a real emphasis on understanding your business operations. There’s so much hype around marketing and sales, and many businesses think all their problems can be solved this way. Unfortunately, that’s not the case. Many small business owners fall into the trap of growth engines like Facebook ads because they don’t trust themselves to make the sales on their own without help. Business owners stop relying on our own creative problem solving and the other elements that have gotten us to where we are! These are all something that has to be built on top of your own agency as a small business owner. This is one of the biggest problems that is seen by Tara in the industry.
We also talk about how people have a desperate need for control over their business and are chasing the option of easy cash while attempting to cut the number of risks that they take. Some of the marketing tactics that business owners use seem to be predictable, but they have to be built on a solid foundation in order to help improve your business and really grow through these means.
Tara shares a ton of expertise and knowledge in this episode, so if you are a small business owner I highly suggest that you tune in!