Make Your Business Stand Out with Nick Westergaard
We welcomed Nick Westergaard onto the OMG Show to share all of his expertise with our audience about branding and marketing! Sometimes referred to as the “Indiana Jones of marketing and communication”, Nick is both a teacher at the University of Iowa as well as the Chief Strategist at Brand Driven Digital. He helps build better brands at organizations of all sizes — from small businesses and Fortune 500 companies to President Obama’s Jobs Council. He’s also the author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.
Nick tells us about the trends that he’s been seeing in the online world, and how you can use these to boost your business. There have been much more strategic uses of social media lately, and the focus of businesses is to be putting the time and resources behind the right networks that will grow their following and sales. We cover the changes in the algorithm for social networks and how you can make the most out of your platforms through both organic and paid means. For example, Facebook has now created a “pay to play” advertising platform that values monetary means over engagement with followers or other businesses. As an expert on branding, Nick tells us how you can mix your branding and your social media to give it the boost that it needs to help market your business in a smarter way. Having a stand-out brand is important to making sure that you get noticed in the busy marketplace that is social media. The creation of dynamic brands is a big way to get noticed because they create a connection with their clients and potential clients that causes these brands to mean something to us. Most newer businesses succeed by creating a personal connection as well.
If you want to know how to make your business stand out in a crowd, you have to listen to this episode and take Nick’s advice.