How SEO Works And How You Can Use This To Your Advantage

When it comes to showing up first on Google as a business, you have to be utilizing a process called search engine optimization, or SEO. This comes down to the keywords that you are putting in the content and the backend of your website, which can really make or break your chances.

When adding SEO to your website, it’s important to think about using the words or questions that people are searching for. For example, most people are not searching for “Social media strategies” but would type in “How to create a social media strategy for my business”. By using the words that your ideal client is searching the most, you can make sure that your website is one of the top ranking options in terms of search engine optimization.

A big tip for those that have WordPress is to use Yoast to figure out which keywords are going to allow you to rank the highest, along with making sure that your content is SEO rich. This is something that is going to take you to the next level! When you’re able to have search engine optimized keywords on the back end of your site, it can take you to the next level and allow your business to be found by more people.

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