Creating Content Consistently
Creating content consistently has been a game changer for me in my business as well as my clients. If growing your business is on your to-do list it is time to get consistent. Last week I talked all about how to take one piece of macro content and repurpose it everywhere on my YouTube series. This is an extension of that video because once you start implementing in your business, it becomes really easy to get consistent.
Ninja Tip 1 – Batch Create Content When you start to get into this process of making social media simpleand using macro content and turning it into micro content batching content becomes so simple and part of the process. For example, when I am doing my research on what topics I’m going to cover on my YouTube channel, I will use a service like Tube Buddy, Keyword Planner or Google keyword.
Ninja Tip 2 – Internal Business Days When it comes to creating content consistently I always recommend an internal day where you create the time to work ON your business. What do I mean? You know the things that actually helps you move the business forward, the big vision things that are essential to growing the business that you can never seem to find the time for? Yes, that’s what you work on during an internal day. For example, a new lead magnet or a new nurture sequence or in my case my book. I block time every single week to make those things happen. This affords me the time to work towards my big vision that I have for 2020 in my business.
Ninja Tip 3 – Time Blocking to Create Content Consistently I time block checking my email, Instagram stories checking facebook. I am very disciplined when it comes to my time because there is a huge demand for it. As your business grows and you begin creating content consistently your time will become more in demand. Time blocking makes a huge difference for me carving the schedule out. Time blocking also keeps me on track. When I know I only have 30 minutes to write an email for my list, I get it done. Like I said, work expands to time allowed, schedule it all.
Ninja Tip 4 – Create Systems for Creating Content Consistently Systems have been a game changer in my business and I have always started with simple systems first. When you start creating content consistently and leveraging a system like our social media made simple system it can be really easy to be like to try and implement it on a million different platforms. The problem with that is that it actually sets clients up for failure because you have never worked with a system at all and then you’re trying to implement like 15 different things all at one time.
Ninja Tip 5 – Delegate and Get Support When Creating Content Consistently Get support. When you start to show up consistently online it is often a great time to get support either a social media intern or virtual assistant. The first actions I delegated in my business was the creation of graphics, scheduling social media, sending transcriptions to TEMI and pulling micro content from my transcriptions. These tasks are very repetitive and easy to teach especially with graphic templates and software programs like Canva. Delegating these tasks gave me more time to focus on the macro content creation.
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Transcription Below
Hey everyone, it’s Jamie Palmer here with outlier marketing group and today I want to talk to you about creating content consistently. This is so important. If you’re going to show up in the online world, it’s to get consistent consistency has changed the game in my business and today I’m going to share five Ninja tips with you around getting consistent and showing up online regularly. So today I’m going to share with you my Ninja tips on how to actually get consistent.
So Ninja tip number one is batch content create. I cannot tell you how important it is to actually backed create content when you start to get into this process of making social media simple and using macro content and turning it into micro content. So one of the things that I always do is I do things in multiples. So for example, when I am doing my research on what topics I’m going to cover on my YouTube channel, I will use a service like two buddy or keyword planner or Google keyword and I will look up multiple video topics. I try to plan out three, four, maybe even five or six weeks ahead of schedule and I do all that research at one time. Then I go ahead and I will make all of the outlines for all of the videos that I want to create and then I will go and record all of the videos, the batch content and the batching of the content and bashing of the different tasks that you have to do to create that one piece of macro content makes a huge difference.
I’m a huge fan of batching, batching the keyword research, batching the planning of the content and the outlines, batching the actual video piece of recording and doing those all at one time. Because once you’re in research mode, it’s really easy to stay in research mode. Once you’re in that writing of the outline mode, it’s really easy to stay in there because it will probably take you 20 minutes to do the first one and then five or 10 minutes for each one that comes after that and it’s really, really easy to do once you’re in that. The next thing that I always recommend and my Ninja tip for getting really consistent is internal days. Oftentimes we as busy entrepreneurs, it can be a challenge for us to find time to actually work on our business and the things that move us forward. So I am a huge fan of creating internal days for your business and internal days or those days that are just that I black out an entire day in my schedule simply to work on my business and take the things that I want to move forward.
Say a new lead magnet or a new nurture sequence or you know, my book, I will block time every single week to make those things happen and it has been a game changer for me and my business. I’m actually getting stuff done and actually working towards that big vision that I have for 2020 in my business. So I highly recommend creating an internal day inside of your business because it makes a huge difference because then you’re not trying to get, you know, cram work in between meetings. When you have that internal day, it gives you the space and the time to really be creative and gives you like four, six, eight hours at a time to work on your business. Now, if you’re not a type of person who can sit and work for that amount of time, I recommend breaking it up into two days, like one morning and one afternoon, but put it on the calendar.
Get it as part of your schedule. Get your clients used to the fact that this is an internal day so that they know that they should also be doing that too inside of their business. Now to go with that internal day. My third Ninja tip is time blocking. As you start to show up more online, you are going to feel this pull to check it, to log in, to interact, to do all of these things. While the fact of the matter is is you have to be even more diligent with your time as you start to show up and get more consistent in the online space because you are going to have to create time and space in your schedule to do Instagram stories, to respond to comments, to engage, to interact and I am a huge fan of time blocking every single thing that I do.
I time block my email, checking I time block Instagram stories. I time block when I’m going to scroll on Facebook and login. I even go so far as locking time to like check Instagram and check YouTube and all of that sort of stuff. And that time blocking makes a huge difference for me carving this schedule out. So I don’t just log on and mindlessly scroll on Instagram or mindlessly scroll on Facebook with no strategic intent. I’m very intentional about my time. And as you start to get more consistent on social media, you’re going to need to be really mindful of your time as well. And time blocking has been a game changer for me and my clients and the people who actually implement it in their business. And it really does give you that freedom from feeling like you have to check your phone all the time.
So I always say if it’s not on the calendar, it doesn’t exist. Every single thing that I do, it goes on the calendar. If it’s not on the calendar, it doesn’t exist. So my Ninja tip number four is to create systems. Now, systems for me have been a game changer in my business and I have always started with simple systems first. Now you might be saying, well Jane, what do you mean by that? So when you start creating content and leveraging a system like our social media, we had simple system and implementing that in your business, it can be really easy to be like, okay, awesome, I’m doing these Facebook lives and now I’m going to go and beyond Twitter and Facebook and LinkedIn and Pinterest and a million different platforms, oftentimes that actually sets clients up for failure because you have never worked with this system and then you’re trying to implement like 15 different things all at one time.
So I am a huge believer of figuring out one platform that you want to do for macro content. Then add two social media platforms to that. So if you’re following our system, which you can learn more about in my last video or you can head on over and check out our course on social media made simple, which is over at OMG, amplify.com I’ll put the link in the resources for you so you can check that out. But the biggest thing is pick one macro platform and then two social media platforms. And if you’re following that cadence, you know that you need roughly four videos, one per week to create about 45 days worth of social media content. That content can also be used via email. It can be used on your blog, it can be used on other macro platforms, but when you’re just getting started, I always say pick one macro platform and pick two social media platforms.
So for me, when I first started implementing this system back in 2017 I would do a Facebook live and then I would take the micro content and put it on Facebook and Instagram. I then over time, once I mastered the system, I then added in other layers like LinkedIn and Pinterest and Instagram stories, and then taking my Facebook lives and turning them into podcasts. I didn’t try and implement all that stuff all at one time. And the reason why I didn’t do that is because I know I would have never been able to successfully do it. So for me and for what I recommend for my clients and for you guys listening and watching, I highly recommend just pick one type of macro content, two types of micro content and then just own those, get really, really good at comfortable doing those. Then add in other platforms in layers so that you’re setting yourself up for success long term.
Over time that system will become easier and as a system comes easier. Then you add in that next layer and that next layer and that next layer, which will then just change the game for you. And then my fifth and final Ninja tip is get support. Social media intern in or assistant a virtual assistant is a very, very good use of getting support at this point in time. And one of the things that I did when I first started my business was I hired an intern. It was an unpaid intern. They actually could not take money. It had to be just a four credit Olney and turn. And they supported me in helping me with my scheduling of my content, the creating of the graphics, some of those tasks that are very repetitive and very annoying. I actually delegated that to them so that I could then focus on the content creation, the macro content creation, and it was very, very easy to have them go in and comment, engage on a lot of things simply because it was not super high level stuff.
If I’ve got a question I would go in and answer that, but I found a whole bunch of tasks that I could delegate when it came to getting consistent in the marketing world. So things that are great to delegate are social media scheduling, graphic creation. If you’re doing wave files, it’s a really, really great thing to get delegated if you’re following our social media means simple system, you know, getting things transcribed, getting the transcription cleaned up, actually taking the content once it’s been cleaned up and getting it scheduled on the email, getting it up on the blog. All of those little things that just, they aren’t super complicated, but they do when you add them all up, they do take a bunch of time. That’s where I got support and that saved me about five hours a week over time. And then it gave that intern really, really great experience and they were so prepared when they went out into the world.
So I highly recommend get that support you need and it doesn’t cost a gazillion dollars, especially if you can find an intern and I have a link, I’ll put the resource here for a social media intern application that we use. You guys are welcome to repurpose it and you know, just find the time, create the time, get that support you need. Because once you get consistent, you’ll find that your business will very quickly pick up a lot of momentum so that you are actually like moving things forward. Cause once you get consistent, it’s really, really important to stay consistent. Thank you so much for tuning in and we’ll talk to y’all soon and have a fantastic day.
