I get questions all the time on what should I look for when hiring a social media manager? Should I try and find someone internally? What are the qualities that I should look for? What questions should I ask? All of these are great questions. In this day and age new social media managers and companies are popping up all over the place, almost any college kid with an iPhone thinks they are a social media manager. While, I do believe, most people are good enough to push out relatively original content its just that, its pushing out content.

The prospects and clients that companies are actively trying to attract are bombarded with media and in so many different means. I have long believed it is about creating PULL. By taking the time to understanding why someone would buy from your vs your competition, determining what makes someone say yes to you, and the point where you know they are in. Lots of companies will tell you that this “happens” by accident, by keeping you funnel full. I would content that it has to do with creating PULL.

Think about the iPhone for a second…people go wild over that piece of technology, the glittering lure of the new iPhone 6….but did you ever think about why? Apple has created pull, users fall in love with their product, they are raving fans and they constantly fall in love with their iPhones over and over again. Apple is what you call a love mark but this didn’t happen overnight.

People want to feel as though they are part of something, that they belong, they want to feel compelled to engaged instead of being forced to watch. If you listen your clients will tell you what they want and you too can create raving fans, just like Apple.

So, when anyone asks me the question what do you look for in hiring a social media manager? I simply say someone who creates pull, who understands strategy and knows how to take your brand from what it is today and transform it into a lovemark.