Lead Magnet and Opt In Funnels

Let’s talk all things Lead Magnet and Opt-In Funnels today! When it comes to building your online business in 2018 and beyond funnels are the way to go, especially, when you want the end user to take a specific action when they land on that page. That’s not to say that websites are going away, they are amazing for search, build trust and give people an overview of your business. The problem with sending paid traffic, or any traffic for that matter to a website it that it provides the person who lands there lots of choices.

If you are trying to grab an email address and they go to your website, and they have multiple options chances are they are not going to give you that email address because they are going to get distracted. This is the reality. People are distracted. Creating a lead magnet funnel and building a digital business ecosystem around that is key to getting new people into your funnel. From my experience, I notice many marketers and entrepreneurs often miss the piece of nurturing and building that trust.

It’s not just the funnel, it is also the podcasts, blogs, social media, videos and more that you deliver value to get those people into your funnel. It is the research and understanding who your ideal client is and where they are on their journey. It is ushering them along from where they are to where they want to be. What questions do you have about lead magnets and opt-in funnels?