Identifying Your Ideal Client

Recently, I was talking to a friend of mine who was looking to take her business online. Right now, she currently works to serve her community and wanted to expand into the online space as well. The first thing that I had to ask her was who she thought her ideal client was. In order to be successful, you have to dive deeper into who it is that you’re hoping to target and how you can really grab their attention.

Rather than marketing to a generic audience, you want to hone in on one specific niche that you can really sell to. Think about who your favorite clients were to work with, why they were your favorite, and how you can attract more customers like that to your business. In the end, it’s all about finding a way to gain the clientele that you would be happy working with!