All the Things Facebook Ads – What you need to know to run Facebook Ads in 2020

I’m going on a RAAAANNNNTTTT! Let’s talk all the things Facebook ADS. In the past two weeks alone I’ve heard at least 6 horror stories about running Facebook Ads. I’ve been told everything from using the ads manager’s landing page to collecting payments for themselves to the person having no access to the ad account and everything in between. It’s been a crazy past two weeks with the amount of horror stories that I’ve heard.

So I’m going to get down and dirty and give you Facebook Ads 101 and what you need to know to be successful with ads in 2019, 2020 and BEYOND. I was chatting with someone who told me that I had to share this will everyone, and help educate you on how to run Facebook ads and what the proper protocol is when you hire someone to run them for you. The biggest thing to understand when you want to run ads is that they’re only one piece of a bigger ecosystem.

If you’re not hyper clear around who your ideal client is, you aren’t going to be able to get the results that you want. If you have no audience and aren’t sure what your ICA is, there is so much wrong with that request! There are plenty of ads managers out there that will agree to run ads, knowing that they’re setting you up for failure. I see it all the time! If I’ve said it once, I’ll say it again – running ads is going to amplify any problem that you have with your business. If you haven’t sold your offer organically before, you shouldn’t be running Facebook ads unless you’re working to build your list. These are just a few of the suggestions that I give to my clients when they’re thinking about running Facebook ads. Want to hear them all? Tune in to this episode!

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