The I Know Paradox

I wanted to talk to you today about the “I Know” paradox. If you don’t know what that is or aren’t familiar with it, it’s a mindset ceiling. I hear this a lot in my group program, with my coaching clients, and I’ve experienced it myself in my own business. When you start to say “I know”, that’s often a place where there’s a mindset block or a mindset ceiling. It shows up in a lot of different language sets –

“I’ve heard this before”

“I’m familiar”

“I’ve already tried that”

These are all the different ways that they can show up in your business. If you keep saying that you know, that’s often a place where there’s a mindset block. Whenever you do this online work to keep growing and scaling your growing, there’s going to be a mindset piece that comes along with it. Every new level has a new devil. I’ve experienced this personally with many of my clients lately, and have been constantly hearing “I know”.

I’m not saying that this happens 100% of the time. There are times where you’re really aware of where you need work. When it comes to business and growth, however, 99% of the time when I hear this, it’s a red flag to me that this person is experiencing a mindset ceiling. This can happen in a ton of different areas of business. Some other ways that it shows up can be saying that something isn’t working or refusing to try something for your business. The problem with “I know” is that it literally shuts your growth down in it’s tracks. You’re pushing against the very thing that you need to spend time working on. I’m aware of this because we see it with clients over and over again. How can you stop getting in your own way? Tune in to this episode!

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