Fear Failure, Responsibility and the Cycle of Self Sabotage.

There is an epidemic in the online marketing space with struggling coaches, service providers, and entrepreneurs who are unwilling to make the commitment to a 1% daily improvement. It makes me sad to see people struggle with fear, head trash and other mindset ceilings that keep them stuck. I have seen so much fear of failure, fear of success, lack of responsibility and self-sabotage literally halt people in their tracks. It can show up in many different ways and it can be absolutely devastating. Or even worse it can go unnoticed.

 

It shows up for each of us in a different way rearing its ugly head. For some, it could look like an excuse or putting off the doing of x or an unwillingness to commit to a date and time. In most cases, it relates to showing up on video or really putting yourself out there. Or doing that BIG scary thing that you’ve been putting off.

 

Often times, it is easier to place blame on all the things that simply didn’t work and chalk it up to the course or the coach or the service provider or whatever. When in fact, we weren’t wholeheartedly committed to whatever it was in the first place.  In the case of a course, it sucked because of x when in fact it wasn’t really implemented fully in the first place. Or perhaps, you hired someone to do social or ads for you and you were supposed to create some videos or provide some feedback and failed to do so. Then naturally you didn’t get the results that you were hoping to receive. Those are all signs of self-sabotage, fear of failure or success, or fear of putting yourself out there.

 

But why? Why do we continue on in the entrepreneurial struggle and cycle of self-sabotage? Is it really that scary to be successful? Is it really that scary to fail? What if instead, we took radical responsibility for all the things. What if we owned, like really owned our results in business? What if we really committed to our vision each and every day? How would things change? Who would you become? How much freedom could you really have? How much money could you make?

The Commitment to 1% Improvement

Surely, success wouldn’t happen overnight but it would come in small wins, day after day, month after month, through consistency and overtime things would radically change for you. You’d win daily. You’d have success daily. Perhaps someone looking from the outside in would look at you and say, “well you are an overnight success.” but you know deep down in your jellies it took dedication, commitment, getting uncomfortable, commitment to feeling the fear and moving forward anyway and staying the course. More than anything know it was the consistency that paid off.

 

In my group coaching program, we are reading Atomic Habits by James Clear and it is fascinating to me to see how each person is interpreting the book in different ways but one thing for certain is having a BIG impact. The commitment to having more 1% better days (good habits) vs 1% error or decline days (bad habits) will make all of the difference. Clear, uses healthy eating as an example; if you eat healthy 28 out of 30 days in a month you are a healthy person and you are committed to more 1% better days. On the flip side, if you are making unhealthy choices 28 out of 30 days you will not see improvements to your health.

 

In my business, a great example would be if you posted on social media 40 out of 45 days. You are making a 1% improvement daily in marketing your business. On the flip side if you only post 5 out of 45 days you would be in the decline. Clear has calculated that a 1% better everyday commitment to habits for 1 year results in a 37.78% improvement. Astonishing.

 

The problem I see is people don’t stay committed long enough to reap the benefits. They inconsistently do social media for three months then stop. They endless create but never optimize their funnels and programs. They refuse to do video (or some other form of macro content) when it is a necessary part of being online.

 

Data doesn’t lie. If you were to commit to a 1% improvement daily after a 1 year you will see a 37% improvement. Why then aren’t we wildly committed to doing the things we know we should that move our lives and businesses forward? Why aren’t we endlessly committed to tweaking the systems to set ourselves for success.

 

There are a million reasons why not to commit to improving 1% daily. FEAR. Living for the outcome instead of in the moment.  Overwhelm. Fear of success. Self-Sabotage. Past trauma. What others will say. The list could be miles long. Then why not answer is different for each of us but instead of saying why let’s commit to the 1% better instead.

 

Let’s commit to growth and small wins over time.

 

Ultimately, though it comes down to falling in love with the process and making a commitment to yourself of a 1% improvement every single day. Are you willing to commit to a 1% improvement every day for an entire year? Let’s do this together. Tell me below what your 1% commitment is.